FAQ - Impact


Is traditional toilet paper really bad for the environment?

Yes, traditional toilet paper production is undeniably detrimental to the environment. Each day, the production of conventional toilet paper results in the felling of over 1 million trees. This staggering number is based on the assumption that slightly more than half of the world's population uses such toilet paper, though the actual figures may be even higher. The destruction of trees, forests, and ecosystems solely for the purpose of producing toilet paper raises significant environmental concerns.

That's why we are wholeheartedly committed to using sustainable materials like recycled paper or bamboo in our toilet paper production. The key message here is that choosing eco-friendly toilet paper, whether it's ours or another brand's, can have a substantial positive impact on the environment. By making this simple switch, we can collectively contribute to a more sustainable and environmentally conscious future.



Where does the 50% of profits donated each year actually go?

To our impact partners. We take immense pride in our commitment to making a difference. Through our initiative, we donate a substantial 50% of our profits to non-profit partners dedicated to remarkable endeavors, including clean water and sanitation projects. These initiatives aim to provide access to toilets for the billions of people who still lack this basic necessity. Your support plays a pivotal role in transforming these essential projects into reality, creating a profound and positive impact on communities in need. Together, we are working towards a world where proper sanitation and clean water are accessible to all, one charitable contribution at a time. Thank you for being a part of this meaningful journey. 


How can we be sure you are actually donating 50% of your profits?

We are excited to share that we are currently in the process of obtaining certification as a certified B Corp. This designation signifies our commitment to being a 'for benefit' company rather than solely 'for profit.' The B Corp certification process is a rigorous evaluation that assesses various aspects of our business and measures our performance against stringent criteria. In particular, the certification verifies our financial statements to ensure that we fulfill our pledge of donating at least 50% of profits.

This certification reinforces our unwavering dedication to making a positive impact and upholding transparent and responsible practices in all aspects of our business operations. We're thrilled to be on this journey towards becoming a certified B Corp, demonstrating our commitment to social and environmental responsibility.